For marketers spending $5K+/month on paid traffic
of your conversions are invisible to Facebook and Google because cookies are dead
of viewers skip your lead form because it has a close button they can click
is what you earn from viewers you can’t retarget because your pixel missed them
Your video could be the best sales pitch ever written. But if your platform can’t track who watched it, can’t force them to give you their email, and can’t tell Facebook who to show ads to — you’re pouring money into a leaking bucket.
Book a Call — We’ll Show You the LeaksAnd why your current video platform makes every single one worse.
Apple killed third-party cookies in Safari. Firefox followed. Chrome is next. Ad blockers strip your Facebook Pixel on 30% of desktop traffic. iOS App Tracking Transparency opted out 96% of users.
Here’s what that means for your VSL funnel:
What Actually Happened
200 sales
from your VSL this month
What Facebook Saw
120 sales
40% of your conversions are ghosts
The result? Facebook thinks your CPA is $83 when it’s actually $50. It under-delivers your best ads. You scale down because the numbers “don’t work.” But they do work — you just can’t see it.
Every major VSL platform — Vidalytics, Wistia, Spotlightr — shows a lead capture form with an X button or a “Skip” option. They call it “optional mode” to seem user-friendly.
But here’s what “user-friendly” costs you:
8%
Typical opt-in rate
with skippable forms
34%
Average opt-in rate
with mandatory lock
If you’re driving 10,000 viewers/month, that’s the difference between 800 leads and 3,400 leads. Same ad spend. Same video. Just a form that can’t be dismissed.
Someone watches 75% of your 20-minute VSL. They’re warm. They’re interested. They didn’t buy — yet. The perfect retargeting candidate.
But can you retarget them? Not if your platform relies on browser cookies. Safari viewers? Gone. Firefox viewers? Gone. Anyone with an ad blocker? Gone. The warmest leads in your funnel are invisible to your ad platforms.
Your retargeting audience breakdown
With cookie-based tracking, up to 50% of your warmest viewers can’t be retargeted.
IronVSL was built from the ground up to solve the three problems that make video funnels fail in 2026.
IronVSL fires conversion events directly from our servers to Meta Conversions API and Google Ads. Not from the browser. Not through a pixel. From server to server, with cryptographic event deduplication so nothing gets double-counted.
97% Conversion Visibility
vs. 58% with browser-only pixels
Enter your details to
continue watching
IronVSL’s Lead Lock pauses the video at the exact moment you choose and displays a form that cannot be dismissed. No X button. No skip. No clicking past it. The video literally refuses to play until the form is submitted.
IronVSL tracks video watch milestones server-side and automatically builds ad audiences in Meta and Google. Someone watched 75% of your VSL on Safari with an ad blocker? They’re in your retargeting audience.
Your new retargeting strategy:
Retargeting audience reach
Nearly double the retargeting audience = dramatically lower CAC
Real math. No fluff.
Same ad spend. Same VSL. Same offer.
Just a platform that doesn’t leak.
Media Buyers
Running $5K–$500K/month in paid traffic to VSL funnels
Course Creators
Selling info products, coaching, and memberships via video
Agencies
Managing funnels for multiple clients who demand results
DTC Brands
Using video to sell products and need accurate ROAS data
Book a 15-minute call. We’ll audit your current video funnel, show you exactly where the leaks are, and calculate how much revenue you’re leaving on the table.
Book Your Free Funnel Audit CallNo pitch. No pressure. Just numbers you can act on.